Introduction to Survey Development (Online)
bis
North Carolina, North Carolina
This 2-hour course introduces learners to the foundations of survey development for primary data collection. Students will learn fundamental practices in planning, designing, and conducting data collection using survey research best practices. Core topics will cover: sampling and outreachquestionnaire development (writing questions, response options, and question ordering)visual design considerations of electronic and paper surveysapproaches for testing, and monitoringParticipants will have the opportunity to draft and review survey questions, explore resources for existing survey questions, and review the strengths and limitations of various data collection modes. Registration and fee (refundable for students) are required for Zoom link access.