Gisborne District: Name and history
Prior to the late 19th century, the area was known as Tūranga. However, as the Gisborne town site was laid out in 1870, the name changed to Gisborne, after the Colonial Secretary William Gisborne, and to avoid confusion with the town of Tauranga.
The region was formerly known as the East Coast, although the region is often divided into the East Coast proper (or East Cape), north of the city, and Poverty Bay, the area including and surrounding the city. The region is also sometimes referred to as the East Cape, although that also refers specifically to the promontory at the northeastern extremity. More recently, it has been called Eastland, although that can also include Ōpōtiki in the eastern Bay of Plenty to the northwest, and Wairoa to the south.
Its Māori name Te Tai Rāwhiti means the Coast of the Sunrise, reflecting the fact that it is the first part of the New Zealand mainland to see the sun rise. Gisborne District Council styles the name as Te Tairāwhiti.